Independent performance media buying

Paid traffic that
converts at scale.

SigBid is an independent media buying operation specialising in paid search and paid social. We drive high-intent, qualified traffic to partner offers through data-driven campaign management across Google, Meta, and Microsoft Advertising.

Explore a partnership How we generate traffic →
5+
Years managing paid campaigns
3
Active paid traffic channels
UK
Primary market, plus EU & AU
CPA/ROAS
Performance-based model only

How we drive traffic to partner offers

Ads

Google Ads

High-intent search traffic via tightly structured Search, Shopping, and Performance Max campaigns. We use tROAS and tCPA smart bidding with full conversion tracking to drive qualified users to partner landing pages at efficient cost.

Search campaignsShopping / PMaxSmart biddingKeyword targeting
Meta

Meta Ads

Prospecting and retargeting across Facebook and Instagram using interest, lookalike, and custom audience segments. We run structured creative testing frameworks to continuously improve CTR and post-click conversion rates.

ProspectingRetargetingLookalike audiencesCreative testing
Bing

Microsoft Advertising

Supplementary reach via Bing Search targeting audiences underserved by Google — particularly effective for B2B and higher-income demographic segments in the UK and US.

Bing SearchLinkedIn profile targetingB2B audiences
GA4

Tracking & Attribution

All campaigns run with full conversion tracking via GA4, Google Tag Manager, and server-side event collection where available. We maintain clean attribution from ad click to conversion — no black-box traffic.

GA4 & GTMServer-side trackingCross-channel attribution

Built around partner performance

01

Offer evaluation

We review partner offers for fit against our traffic channels and audience profiles before committing spend. Only strong product-market fits get promoted.

02

Campaign build & launch

Campaigns are structured around intent signals — keywords, audiences, or creative angles — with dedicated landing pages and tracking set up before any spend goes live.

03

Optimise to target CPA/ROAS

Ongoing bid management, audience pruning, creative rotation, and negative keyword work keeps campaigns efficient and volume growing week-on-week.

Sectors we actively work in

eCommerce

Retail & D2C

Lead Generation

B2B & B2C leads

SaaS / Software

Trial & demo signups

Travel & Hospitality

Hotels, tours, stays

Health & Fitness

Products & services

Finance

Compliant finance offers

Education

Courses & training

Home & Lifestyle

Products & services

Primary focus on English-speaking markets

Our campaigns are built and optimised for UK, Australian, and broader European audiences — with deep familiarity of consumer behaviour, compliance requirements, and platform nuances across these regions.

United Kingdom Primary
Australia Active
Europe (EU) Active
United States Selective

Clean, compliant traffic — always

Paid channels only — no incentivised traffic

All traffic originates from Google Ads, Meta Ads, and Microsoft Advertising. We never use incentivised clicks, traffic exchanges, bot networks, or low-quality sources.

Full funnel conversion tracking

Every campaign includes verified conversion tracking from ad click through to on-site action. We can provide attribution reporting and campaign-level breakdowns on request.

Platform-compliant ad creative

All ad copy and creative assets are reviewed against Google, Meta, and Microsoft advertising policies before launch. No misleading claims, policy violations, or prohibited content.

Transparent reporting

Partners receive regular performance reporting including traffic source breakdown, conversion volumes, and campaign-level data — no black-box metrics.

Ready to partner?

We're actively looking for performance-based programs that align with our traffic channels and verticals. Reach out to discuss fit, terms, and how we'd promote your offer.

hello@sigbid.com

Typically responds within 1–2 business days

Send a partnership enquiry
Based in Norwich, UK
Founded 2020
Entity SigBid